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SNS and privacy
“… there are also many potential threats to privacy associated with these SNS such as identity theft and disclosure of sensitive information. However, many users still are not aware of these threats and the privacy settings provided by SNS are not flexible enough to protect user data. In addition, users do not have any control over what others reveal about them.”
Ai Ho, Abdou Maiga, Esma Aimeur, “Privacy protection issues in social networking sites,” aiccsa, pp.271-278, 2009 IEEE/ACS International Conference on Computer Systems and Applications, 2009
See also: Wired article on Facebook beacon at
http://www.wired.com/epicenter/2007/12/zuckerberg-cave/